CRO Manager

Our web analytics team is a rapidly expanding part of our business.. We partner closely with both Google, Adobe, Optimizely and VWO within the website testing and personalisation field.

You will play a key role in driving the strategy that underpins our clients’ optimisation programmes and will combine web analytics, data science, user research, UX, competitor analysis and consumer psychology to develop data-led approaches that help our clients make their websites more successful.

We use A/B and multi-variant testing to understand the impact of our recommendations, and you will work collaboratively with internal and external teams to ensure the learnings identified more widely benefit the client.

As this is a senior role, you will drive thought-leadership within the team and help to develop internal processes and more junior colleagues. The latter of these may be in a direct line management capacity and/or through coaching members of the client teams you lead.

Responsibilities

Working within the development and project team to provide technical development skills for Adobe Campaign, Salesforce and other CRM platforms

Support CRM implementations, provide post implementation guidance and ongoing support to clients

Implement designs and configurations within CRM platforms

Contribute to best practice to manage performance and scalability

Diagnose and solve technical problems related to CRM platform use

Ensures the quality of work being produced is off the highest standard

Estimating and the accuracy of development estimates

Work with client stakeholders to understand campaign marketing requirements and translation into Adobe Campaign technical solutions

Architect, configure, administer, and operate CRM systems

Work with client stakeholders to understand requirements and translation into technical solutions

Qualifications

Previous experience with A/B testing programs (and any associated software Target, Optimize, Optimizely, VWO etc.)

Previous experience with Web Analytics (Google / Adobe Analytics)

Good communication skills and the ability to manage multiple client stakeholders of varying seniority and technical knowledge are crucial

An understanding of various methods for visualising analysis and presenting data in a way that can be easily consumed by less technical staff.

Ability to turn insight into actionable recommendations for your client

Ability to manage multiple projects, prioritize responsibilities and organise resourcing

Ability to work efficiently in a fast-pace environment

High level of accuracy and attention to detail

Web development skills are a plus (HTML, CSS, JavaScript/jQuery), particularly in the context of A/B testing

Previous team member mentoring/management experience

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