CRM Systems Lead

The CRM Systems Lead is responsible for auditing, documenting, and optimising HubSpot (or equivalent) workflows, pipelines, and lifecycle automations. Ensures clean, scalable, and reliable CRM processes, enabling marketing, sales, and customer teams to operate effectively. Client DetailsThe hiring organisation is a well-established ecommerce business. They have gone through a period of growth over the last couple of years and now position themselves as the market leader in their field.DescriptionOversee the maintenance and development of the CRM system to ensure optimal performance.Collaborate with the Digital team to identify and implement system enhancements.Ensure data integrity and compliance with relevant regulations.Provide training and support to team members to maximise CRM usage.Generate reports and insights to inform decision-making processes.Liaise with external vendors for system updates and troubleshooting.Develop and implement CRM strategies to support organisational goals.Monitor and evaluate CRM system performance, recommending improvements where necessary.Profile5+ years CRM systems ownershipAdvanced HubSpot (or similar) configuration experienceExperience restructuring CRM architectureStrong knowledge of marketing automation, workflow design, triggers, and multi-channel journeys.Experience defining pipelines, lifecycle stages, and lead scoring.Comfortable auditing and cleaning existing CRM systems.Strong analytical skills - can validate data, identify gaps, ..... full job details .....