CRM Specialist

Job Title: CRM Specialist Location: Nottingham Salary: £36,000 - £40,000 (DOE) Type: Permanent Full Time Hours: Monday - Friday 08:00 - 17:00 1 Day WFH (Tue/Wed/Thu) Overview The Flavour Network is in close partnership with a fast-growing, digitally led consumer brand to recruit a CRM Specialist. This is a key, hands-on role focused on owning and optimising customer communications across email, SMS, WhatsApp, and direct mail to drive customer acquisition, retention, subscription growth, and lifetime value across multiple brands. As the CRM Specialist, you will work within a high-performing digital growth team and report to the Head of Acquisition and Retention. This role offers the opportunity to build and scale best-in-class lifecycle marketing programmes in a fast-paced, data-driven environment. We are looking for a candidate with proven experience using Klaviyo to build campaigns and automated flows, a strong understanding of Shopify and eCommerce environments, and excellent attention to detail across copy, design and execution. Key Responsibilities for the CRM Specialist: Own and execute the end-to-end CRM strategy across email, SMS, WhatsApp and direct mail Plan and deliver weekly campaign calendars aligned with trading and marketing priorities Support reactivation and retention initiatives through CRM Build and optimise automated flows including welcome, onboarding, abandoned browse/cart, post-purchase, replenishment, churn prevention and win-back Develop lifecycle ..... full job details .....