CRM Specialist

Job Title: CRM Specialist Location: Nottingham Salary: £36,000 - £40,000 (DOE) Type: Permanent Full Time Hours: Monday - Friday 08:00 - 17:00 1 Day WFH (Tue/Wed/Thu) Overview The Flavour Network is in close partnership with a fast-growing, digitally led consumer brand to recruit a CRM Specialist. This is a true "soul contributor" role. A hands-on position for someone who loves being in the trenches, owning the end-to-end CRM strategy without the need for large teams or agency support. As the CRM Specialist, you will be the engine room of the CRM function, responsible for everything from writing high-converting copy to building complex flows and analysing cohort performance to drive acquisition, retention, and subscription growth across multiple brands. Reporting to the Head of Acquisition and Retention, you will operate within a high-performing digital growth team. As the CRM Specialist, you will be someone who has thrived in smaller, agile environments (sub-£50M turnover) and is comfortable taking full, autonomous ownership of the customer lifecycle. You must bring proven, hands-on experience using Klaviyo to build campaigns and automated flows, a strong understanding of Shopify/eCommerce, and a flair for writing punchy, data-backed copy that directly influences customer retention and LTV. Key Responsibilities for the CRM Specialist: Own and execute the end-to-end CRM strategy across email, SMS, WhatsApp and direct mail Plan and deliver weekly campaign calendars aligned ..... full job details .....