CRM Specialist

CRM Specialist Location: Hybrid (3 days in office - East Midlands) Salary: £40,000 Job Type: Full-Time, Permanent A leading B2B technology business is looking for a CRM Specialist to join their growing marketing team. This is a newly created, standalone role focused on building structured, end-to-end customer journeys and improving engagement across the funnel. You''ll bring clarity and strategy to a currently tactical CRM setup - helping align marketing and sales through better segmentation, workflows, lead scoring, and in-life programmes. This is a great opportunity for someone who wants to take ownership, shape CRM from the ground up, and grow their career. Key Responsibilities: Design and implement customer journeys and lifecycle campaigns Build workflows, segmentation strategies, and lead scoring models Collaborate with Sales and Marketing to improve conversion and retention Launch in-life CRM initiatives and support Account-Based Marketing Leverage data to drive performance and optimisation Requirements: 2-3+ years CRM or marketing automation experience (HubSpot or similar) Strong understanding of customer journey planning and campaign execution Comfortable working independently in a strategic, hands-on role Proactive, organised, and commercially minded Apply now and reach out to the ..... full job details .....