CRM Officer

CRM OfficerHybrid working 3 days onsiteA forward-thinking UK higher-education organisation is looking for a CRM Officer to join a collaborative marketing team and help deliver data-driven, insight-led CRM activity. This is a permanent role with hybrid working (approx. 60% campus-based)You''ll play a key part in planning and delivering CRM communications and campaigns, working across the full life cycle from audience selection and data preparation through to testing, deployment, performance reporting and continuous optimisation. What you''ll be doing Supporting CRM programmes and end-to-end campaign delivery, including planning, testing and implementationPreparing and segmenting customer data for targeted marketing activityDelivering effective B2C and B2B digital CRM communicationsUsing large datasets to analyse performance and identify actionable insightsBuilding dashboards and reporting to measure and communicate KPIs, evaluate markets/products and drive decision-makingWorking within an agile team, including supporting the introduction of a new system and/or marketing strategyHandling complex queries with sound judgement, escalating risks appropriately, and delivering a high standard of customer service What we''re looking for Proven experience running CRM campaigns and understanding CRM principles and channelsHands-on experience with a CRM platform (eg Microsoft Dynamics, Salesforce, Oracle, or similar)Strong analytical skills-able to turn data into clear, actionable ..... full job details .....