CRM Marketing Manager

CRM Marketing Manager DTC Wellness Retailer SW LondonZachary Daniels Recruitment is delighted to be once again supporting this rapidly scaling DTC Wellness Retailer, this time with the appointment of a motivated CRM Marketing Manager with a genuine passion for the health and wellness sector.What started at a kitchen table five years ago has grown into one of the Sunday Times fastest growing private companies, backed by Google, elite athletes, and entrepreneurs, with a viral appearance on Dragons'' Den.The RoleThis is a crucial role in the company that is responsible for overseeing the ideation, planning and execution of our clients CRM strategy across e-mail and SMS. CRM is viewed, rightly, as a valuable channel to drive revenue and build long term relationships with their customers.You will own this part of the business and have a huge opportunity to grow and become a key player in a rapidly growing brand.Core areas of experience are:- Testing, Optimisation and Performance- Email Strategy and Execution- Retention and Lifecycle Growth- Team CollaborationWhat we''re looking for3+ years'' experience in email / lifecycle / retention marketingProven experience running A/B tests and optimising email performanceComfortable owning revenue targets and reporting against themHighly analytical - confident working with data and dashboardsStrong copywriting skills with a commercial mindsetOrganised, detail-oriented, and excited by continuous improvementExperience in DTC, e-commerce, or ..... full job details .....