CRM Marketing Manager (12 months)

Join us as a CRM Marketing Manager
This is a fantastic opportunity to bring your creativity, strategic thinking, and technical expertise to our dynamic and fast-paced Payments Marketing team
You’ll lead customer marketing initiatives that support our broader strategy, driving engagement and delivering measurable impact
If you thrive on innovation, influence, and continuous improvement, this could be your ideal role, joining a collaborative team where your work will be highly visible and varied
We\''re offering this role for a period of 12 months
What you\''ll doAs a CRM Marketing Manager, you’ll be shaping and delivering CRM and Communications strategies to support campaign briefs that align with business priorities. You’ll play a key role in the planning process across the Marketing function and build strong relationships with stakeholders across the business.
We’ll look to you to lead the end-to-end campaign delivery, from brief to execution, as well as developing and executing customer communications strategies that drive engagement and retention. You’ll also be leveraging strategic partnerships to apply best practices in campaign planning and delivery.
Day-to-day, you’ll be:
Building and optimising email templates across platforms including Adobe Campaign, Microsoft Dynamics 365, Salesforce, AEM, and Microsoft Customer Voice
Overseeing campaign approvals and distribution
Collaborating with strategic partners on lead generation and acquisition activities, ensuring alignment with business goals and compliance standards
Supporting technical troubleshooting and refinement of HTML and CSS-based communications
Utilising Adobe Analytics and Adobe Experience Platform to inform campaign performance, customer insights, and data-driven decision-making
Working with Pencil AI to support creative development and enhance campaign effectiveness
The skills you\''ll needWe’re looking for a dynamic marketer with a proven track record in CRM, communications and campaign management. You’ll bring fresh ideas, a strategic mindset, and a passion for delivering customer-centric marketing.
Along with strong stakeholder management and collaboration skills, you’ll need clear and confident communication skills. Ideally, you’ll also have experience of using Pencil AI for creative development, as well as hands-on experience with Adobe Campaign, Microsoft Dynamics 365, Stensul, AEM, Salesforce, and Microsoft Customer Voice, but this isn’t essential.
Additionally, you’ll need:
Excellent attention to detail and project management capabilities
The ability to influence and build networks across teams
Proficiency in building and troubleshooting HTML or CSS email templates
Experience of using Jira for work management and collaboration
Familiarity with Adobe Analytics and Adobe Experience ..... full job details .....