CRM Marketing Data Analyst

CRM Marketing Data AnalystContract Outside IR35 Redditch (2 days per week on-site)6-months+£400.00 - £450.00 per dayTo start Tuesday 5th MayOverviewThe CRM Marketing Data Analyst is responsible for the scoping and hands on delivery of CRM / Email Campaign analysis and is a pivotal role in the growth of a CRM programme contributing to 20% of Group Turnover. The role is not just delivering numbers, but a proactive role accountable for stakeholder management and the ability to drive action from recommendations.Key Responsibilities:Be a key point of contact for the email marketing team, delivering analysis through regular Power BI reporting and SQL deep-dives.To deliver weekly performance summaries to the Head of CRM and other senior stakeholders.Present results confidently and clearly in a group forum to both technical and non-technical audiences.To lead the scoping and delivery of new reports and analysis briefs.To self-prioritise a high volume of work demand to ensure the most effective use of resource.To design A/B tests to ensure that control groups provide robust results with statistical significance.Ability to forecast future campaign performance based on historic selection volumes and response rates.Essential:Proven experience in marketing analytics: High volume campaigns, complex omni-channel data selections and test structures, automation of response analysis through BI tools.Business intelligence reporting (Power BI)Moderate to advanced SQLGoogle Analytics / GA4 Web ..... full job details .....