CRM Manager

CRM ManagerLocation: Swindon (Hybrid, 3 days in the office, 2 days from home)Job Type: Permanent, Full TimeREED Marketing and Creative are pleased to be partnering with a growing e-commerce retail business to recruit a CRM Manager. This is a newly established opportunity focused on customer retention, engagement and lifecycle marketing, offering the chance to take ownership of the CRM function and help shape its future direction.The RoleThis role will own the post-acquisition customer journey, with a particular focus on email marketing, customer engagement and retention. You will drive CRM performance, improve customer experiences and use data insights to increase first and repeat purchases.Key ResponsibilitiesOwn the CRM programme, including lifecycle journeys, segmentation and campaign delivery.Drive activation of database members into first-time customers and encourage repeat purchases.Develop new opportunities to grow and strengthen the customer database.Analyse customer and order data to identify opportunities for improved retention and engagement.Improve email journeys through greater personalisation, enhanced customer experiences and relevant recommendations.Monitor key CRM metrics including engagement, conversion, repeat purchase behaviour and retention performance.Support customer data quality initiatives and collaborate with technical specialists to improve CRM effectiveness.Work closely with internal teams and external CRM specialists to deliver CRM projects and ..... full job details .....