CRM Manager

CRM Manager - Salesforce andamp; Pardot£60,000-£65,000 | Remote (UK based, with occasional site visit)Currently looking for a CRM Manager who will take full ownership of CRM strategy and lead nurture activity across the end-to-end customer journey, from first engagement through to purchase or rental completion. You will be working with a growing, customer-centric organisation.The focus is on driving conversion and retention through effective life cycle CRM and data-led optimisation. You''ll be the CRM subject-matter expert in the business, setting the direction and ensuring delivery aligns to commercial outcomes.What you''ll be doing:Owning the CRM contact strategy and life cycle communications across prospects and customersBuilding and optimising segmentation, targeted campaigns and automated/triggered journeysLeading the ongoing optimisation and maintenance of Salesforce and Pardot, with full accountability for data accuracy and reliabilityTracking and improving performance through dashboards, KPIs and insight-led optimisationMapping customer journeys to identify gaps, friction points and opportunities for improvementManaging and influencing internal stakeholders across Marketing, Sales, IT and Data, as well as external CRM and Salesforce partnersWhy this role stands out:Remote-first flexibility, work from home as standard, with in-person collaboration in London or Bournemouth roughly once every couple of monthsClear ownership and visibility, you''ll own CRM strategy and ..... full job details .....