CRM Manager

We are seeking a strategic and commercially driven CRM Manager to join a fast-paced Growth Marketing team. This role will take ownership of customer lifecycle marketing and promotions across email and other owned channels, leveraging CRM as a core growth driver. With a strong focus on retention, repeat revenue, and customer lifetime value, you will play a key role during a period of significant subscription growth. Managing a CRM Executive, you will deliver a dynamic campaign calendar, optimise automations across the customer journey, and collaborate closely with creative, product, and data teams to drive measurable business impact. Job Title: CRM Manager Job Type: 12 Month Fixed Term Contract Location: Farnham Salary: £51,500 £57,500 per annum Ref: 16055 CRM Manager About the role • Translating CRM strategy into clear campaign and lifecycle plans to drive repeat revenue, retention, and customer lifetime value • Managing and developing a CRM Executive to deliver high-quality segmentation and campaign execution • Designing, building, and optimising automated lifecycle campaigns including welcome, onboarding, replenishment, upsell, and repeat purchase journeys • Collaborating with product and brand teams to maximise lead generation and convert prospects into engaged customers • Developing and executing a structured experimentation roadmap to continuously improve performance • Leveraging predictive AI models and customer insights to identify new growth opportunities across ..... full job details .....