CRM Manager

The Role We''re partnering with a fast-growing group undergoing a major CRM and data transformation, and they''re looking for a hands-on CRM Manager to play a key role in shaping how they engage with customers across their network. This is a unique opportunity to join at a pivotal point - with a new data warehouse in place and Bloomreach being rolled out, you''ll have the platform, backing, and scope to build a more sophisticated, data-driven CRM function from the ground up. You''ll lead a small team while remaining hands-on, owning the development and execution of lifecycle programmes that directly impact customer experience, retention, and revenue. What you''ll be doingOwn and deliver the end-to-end CRM programme, from strategy through to executionLead and develop a team of 2 CRM Executives (growing to 3-4)Design and optimise customer lifecycle journeys, including:Onboarding and first purchasePatient recall and retentionRepeat purchase and product journeysBuild and scale multi-channel CRM campaigns across:EmailSMSDirect Mail(Future channels such as WhatsApp)Play a key role in improving marketing automation maturity using BloomreachUse customer data and insights to optimise performance and drive commercial outcomesWork closely with internal stakeholders during an ongoing CRM transformationWhat we''re looking forProven experience in a CRM Manager or CRM Lead roleExperience managing and developing small CRM teams (2-3+ reports)Strong hands-on experience building and ..... full job details .....