CRM Manager

CRM Manager - Customer Lifecycle & Insights

Hybrid (1 days in office)
-45,000 - -50,000
We''re working with a fast-growing, commercially driven business undergoing significant transformation, backed by private investment and focused on long-term growth.
They''re now looking for a CRM Manager to take ownership of the customer lifecycle, using data, insight and automation to drive customer growth, retention and revenue.
This is a key role where you''ll move CRM beyond campaigns into a more strategic, commercially focused function that directly supports sales and customer development.

• Own and optimise the end-to-end customer lifecycle across onboarding, growth, retention and reactivation
• Build and deliver targeted CRM programmes to increase customer spend, frequency and engagement
• Develop segmentation models using behavioural and transactional data
• Turn customer insight into actionable strategies for both marketing and sales teams
• Plan and execute multi-channel CRM campaigns (email, automation, digital touchpoints)
• Own and improve automated customer journeys, testing and optimising performance
• Deliver personalised, data-led customer experiences across all touchpoints
• Track and report on key metrics including retention, engagement and customer value
• Work closely with sales, marketing and tech teams to align CRM with wider business goals

• Experience in CRM, lifecycle or retention marketing
• Ideally experience in a B2B or trade-focused environment
• Strong understanding of segmentation, automation and customer journeys
• Experience using CRM platforms such as HubSpot, Salesforce or Microsoft Dynamics
• Data-driven mindset with the ability to turn insight into action
• Commercially aware with a focus on driving revenue and customer growth
• Confident working cross-functionally with sales and technical teams

• Opportunity to shape and own the CRM function in a growing business
• High-impact role with clear visibility across the organisation
• Backed by investment with strong growth plans
• Collaborative, fast-paced environment with real opportunity to progress

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