CRM Manager

CRM Manager - Customer Lifecycle and InsightsHybrid (1 days in office) 45,000 - 50,000 We''re working with a fast-growing, commercially driven business undergoing significant transformation, backed by private investment and focused on long-term growth. They''re now looking for a CRM Manager to take ownership of the customer lifecycle, using data, insight and automation to drive customer growth, retention and revenue. This is a key role where you''ll move CRM beyond campaigns into a more strategic, commercially focused function that directly supports sales and customer development.The RoleOwn and optimise the end-to-end customer lifecycle across onboarding, growth, retention and reactivationBuild and deliver targeted CRM programmes to increase customer spend, frequency and engagementDevelop segmentation models using behavioural and transactional dataTurn customer insight into actionable strategies for both marketing and sales teamsPlan and execute multi-channel CRM campaigns (email, automation, digital touchpoints)Own and improve automated customer journeys, testing and optimising performanceDeliver personalised, data-led customer experiences across all touchpointsTrack and report on key metrics including retention, engagement and customer valueWork closely with sales, marketing and tech teams to align CRM with wider business goalsWhat We''re Looking ForExperience in CRM, lifecycle or retention marketingIdeally experience in a B2B or trade-focused environmentStrong ..... full job details .....