CRM Manager

CRM ManagerLeeds - HybridUp to 50,000 + Great Benefits The Opportunity:Get Recruited are recruiting on behalf of a fast growing DTC business who are looking for an experienced CRM Manager to take ownership of the customer lifecycle and help improve how customers are engaged, retained and reactivated.Working as part of the wider Customer Experience and Product team, you''ll manage CRM activity across email, SMS, WhatsApp and direct mail. This is a good mix of strategy and hands-on delivery. You''ll use customer data and insight to understand different audiences, improve personalisation and continually test what works. Ultimately, you''ll be looking at ways CRM can increase loyalty, reduce churn and improve customer lifetime value.This is a great opportunity for someone from a CRM Manager, Senior CRM Executive, CRM Manager, CRM and Retention Manager, CRM and Lifecycle Manager, Customer Lifecycle Manager, CRM and Loyalty Manager, CRM Lead or similar. The Role:Taking ownership of automated customer journeys across onboarding, nurture, retention, loyalty and re-engagement.Managing CRM activity across email, SMS, WhatsApp and direct mail, making sure customers receive relevant communications at the right time.Developing a strong test-and-learn approach across messaging, content, timings and customer journeys.Building and improving customer segmentation and personalisation using behavioural, transactional and customer data.Creating triggered campaigns based on customer behaviour ..... full job details .....