CRM Lead

The Role: We''re looking for a commercially minded and data-driven CRM Lead to become Agria''s subject matter expert for CRM, customer insight and marketing automation. This is an exciting opportunity to take ownership of our CRM strategy and capability, driving the development, optimisation and performance of our customer communications programmes. You''ll play a key role in ensuring customer data, segmentation, reporting and marketing automation are used effectively to deliver commercial growth, enhance customer value and improve customer outcomes. Combining strategic thinking with hands-on technical delivery, the CRM Lead will play a pivotal role in shaping Agria''s customer marketing capability, using data, insight and automation to enhance customer engagement, improve performance and deliver continuous improvement across the customer lifecycle. As the CRM Lead, you''ll own CRM planning, customer insight, reporting frameworks, marketing automation and data governance, while providing expert guidance on customer targeting, performance optimisation and emerging CRM technologies. What You''ll Be Doing: CRM Planning and Delivery Define, develop and optimise customer lifecycle programmes, ensuring communications are relevant, timely and aligned to customer needs and business objectives. Own the planning, development and continuous improvement of Agria''s CRM, segmentation and marketing automation capability. Translate business objectives into data-led CRM plans that drive ..... full job details .....