CRM Lead - 6-month FTC

CRM Lead - Retail (6-month FTC) The Role: We''re looking for an experienced and commercially minded CRM Lead to take ownership of customer lifecycle communications and help deliver engaging, personalised experiences across every stage of the customer journey. This is a hands-on role, combining CRM strategy, automation, email marketing and customer insight to drive engagement, retention and commercial performance. Working closely with retail, e-commerce and marketing teams, the CRM Lead will play a key role in developing and optimising automated journeys, supporting membership growth and ensuring our CRM activity delivers a consistent omnichannel customer experience. Key Responsibilities:Identify, build and optimise automated customer journeys, triggers and lifecycle communications.Monitor automation and campaign performance, using insights to identify opportunities for optimisation and improvement.Support the team in developing a new membership welcome journey and the wider customer lifecycle strategy surrounding it.Build, schedule and manage targeted email campaigns across peak trading periods and ad hoc commercial activity.Develop personalised CRM experiences, including evergreen content, dynamic content and website/site crops where relevant.Work closely with retail, e-commerce and marketing teams to translate business objectives into effective CRM activity.Ensure CRM activity delivers a consistent and engaging omnichannel customer experience across stores, e-commerce, ..... full job details .....