https://jobs.co.uk/job/crm-insights-and-automation-specialist-sps-sportsoft--f9e8cf1c-ce10-41a6-977a-2e568137d557 RSS feed for CRM Insights and automation specialist at SPS SportSoft. en-gb Wed, 02 Sep 2026 01:01:23 GMT https://jobs.co.uk/job/crm-insights-and-automation-specialist-sps-sportsoft--f9e8cf1c-ce10-41a6-977a-2e568137d557 https://jobs.co.uk/job/crm-insights-and-automation-specialist-sps-sportsoft--f9e8cf1c-ce10-41a6-977a-2e568137d557 Mon, 31 Aug 2026 23:00:00 GMT Location: Liverpool | Salary: Negotiable | Type: Permanent | The Opportunity We are seeking a technical CRM Automation & Insights Specialist to own the architecture of our customer engagement platform and the strategic insights that drive revenue growth. You will design and optimise automated customer journeys, develop deep understanding of customer behaviour and value, and partner with the wider CRM team to translate insights into measurable business outcomes. The role includes acting as a senior CRM subject matter expert, setting best practice, and helping shape the CRM roadmap across markets. The Role - Platform ownership and automation. Design, build, and optimise sophisticated automated customer journeys in Insider that respond to customer behaviour in real-time. Understand event architectures, design trigger logic for edge cases, configure behavioural conditions, and test workflows for scale. Validate data quality, optimise automation logic based on performance, and own the technical stack and integrations that enable marketing to execute strategy at scale. - Customer insights and segmentation. Develop data-driven understanding of customer behaviour, value, and opportunity. Build dynamic segments based on behavioural, transact... Permanent