CRM Insights and automation specialist

The Opportunity We are seeking a technical CRM Automation and Insights Specialist to own the architecture of our customer engagement platform and the strategic insights that drive revenue growth. You will design and optimise automated customer journeys, develop deep understanding of customer behaviour and value, and partner with the wider CRM team to translate insights into measurable business outcomes. The role includes acting as a senior CRM subject matter expert, setting best practice, and helping shape the CRM roadmap across markets. The Role - Platform ownership and automation. Design, build, and optimise sophisticated automated customer journeys in Insider that respond to customer behaviour in real-time. Understand event architectures, design trigger logic for edge cases, configure behavioural conditions, and test workflows for scale. Validate data quality, optimise automation logic based on performance, and own the technical stack and integrations that enable marketing to execute strategy at scale. - Customer insights and segmentation. Develop data-driven understanding of customer behaviour, value, and opportunity. Build dynamic segments based on behavioural, transactional, and lifecycle data. Identify high-value customers, at-risk cohorts, and reactivation opportunities. Work closely with the Head of CRM to translate insights into segmentation and targeting strategies. Provide CRM guidance across international markets, helping regional teams apply consistent ..... full job details .....