CRM Executive

Job Description:A high-growth multi-brand retail group is looking for a CRM Executive to join its central digital marketing team, working primarily on a major home and DIY brand, with exposure to two other well-known UK retailers. You''ll help shape and deliver targeted, data-driven email and SMS campaigns that reach millions of customers across the UK and Ireland. The Role: Managing and executing end-to-end email and SMS campaigns for UK and ROI sites - from scheduling and build through to testing and send. Building and testing high-performing CRM campaigns, ensuring creative is on-brand and optimised for engagement and conversion. Developing and refining customer segments to improve targeting, relevance and overall campaign performance. Running A/B tests and performance analysis to improve open rates, click-throughs, conversions and automated journeys. Working closely with a Group CRM Manager and cross-functional teams (design, retail marketing, digital trading) to align on strategy, messaging and timings. What they''re looking for: At least 2 years'' experience in CRM/email marketing, ideally in a fast-paced B2C or retail environment. Confident using CRM platforms to build, test and deploy campaigns; familiarity with analytics tools (eg GA) is a plus. Strong analytical mindset - comfortable using performance data to adapt and optimise activity. Clear, precise communicator who can work with multiple stakeholders and manage competing deadlines. Awareness of best practice ..... full job details .....