CRM Executive

SRM Recruitment are working with a fast-growing, data-led organisation seeking a proactive and detail-driven CRM Executive to support their expanding Marketing function.This role is ideal for someone who thrives in a fast-paced commercial environment, enjoys working with customer data, and is passionate about delivering high-performing email and CRM communications.You''ll play a key role in developing, delivering, and optimising customer marketing activity, ensuring communications are engaging, accurate, and data-driven. This is a great opportunity for someone looking to grow and progress within a high-achieving CRM team.Key ResponsibilitiesEmail and Campaign DeliveryBuild and deploy engaging email campaigns using the CDPManage audience selection, testing, tracking/tagging, and deploymentEnsure all emails align with brand standards and the marketing calendarOversee the approval process, ensuring all content, links, and codes are fully testedSupport tactical and local campaigns, providing optimisation recommendationsCRM and Customer Journey SupportContribute to data-driven customer acquisition and retention strategiesSupport the development and optimisation of automated customer journeysUse personalisation, automation, and AI tools to improve engagement and performanceIdentify opportunities to launch or enhance automated CRM programmesData and Platform ManagementSupport daily use of the Customer Data PlatformMaintain data quality and assist with customer segmentationHelp ..... full job details .....