CRM Executive / Senior CRM Executive

CRM Executive / Senior CRM ExecutiveLiverpool Salary: DOE Full-time PermanentWe''re working with a growing business in Liverpool looking to add a CRM Executive or Senior CRM Executive to its marketing team.This is a hands-on opportunity for someone who enjoys getting into the detail of CRM, understanding customer behaviour and using data to improve engagement and retention.You''ll have the opportunity to take ownership of campaigns across multiple channels, develop automated customer journeys and work closely with teams across the wider business.The RoleYou''ll be responsible for:Managing the end-to-end delivery of CRM campaigns across multiple channelsBuilding, scheduling and optimising email campaignsDeveloping and improving automated customer journeysCreating targeted customer segments using behavioural and transactional dataSupporting CRM activity around key trading periods and campaignsWorking closely with Marketing, Ecommerce and Creative teamsSupporting customer retention and loyalty initiativesAnalysing campaign performance and identifying opportunities for improvementTesting different audiences, messaging and customer journeysHelping develop the wider CRM and retention strategyWhat We''re Looking ForWe''re looking for someone with 1-2+ years'' experience within CRM, retention, email marketing or a similar role.You''ll ideally have experience across areas such as:CRM campaign managementEmail marketingMarketing automationCustomer segmentationAutomated ..... full job details .....