CRM Executive

Ever wondered what it would be like to run CRM where your campaigns bring in tens of millions a year? Want to join a fast-growing business just as it gears up for its next big chapter?My client is one of Norfolk''s genuine success stories. They''re a digital consumer business started by two local founders some years ago, and they''ve grown into one of the leaders in their market. They now have major new investment behind them and a brand-new leadership team, including a new MD, a new Head of Marketing and a Head of CRM being appointed now. They''re building a stronger marketing team, and this CRM Executive role is a key part of it.CRM isn''t a side function here. It''s one of the biggest revenue drivers in the business. They''re volume driven and growth focused, so your work on targeting, retention and reactivation shows up in the numbers fast.What you''ll be doing Building, testing and deploying campaigns across email, SMS and app push, and helping manage the campaign calendar.Supporting and improving automated journeys across onboarding, retention, reactivation and engagement.Building audiences from behavioural and transactional data, and keeping targeting sharp.Adding personalised and dynamic content, and running A/B tests.Reporting on engagement, revenue, retention and ROI, and turning the results into ideas.Working with creative, paid media, product and data colleagues, plus external agencies. What you''ll bring Strong, proven experience in CRM, email or lifecycle ..... full job details .....