CRM Executive

Proximity Recruitment are searching for a talented, creative CRM Executive (circa £30,000 + benefits) to join an innovative B2C leisure brand in Hemel. This fun, ambitious environment will see the successful candidate join a dynamic team in an exciting time for the business and their brands.Responsibilities include:The CRM Executive will support the Digital Manager with the development and implementation of the digital acquisition and retention strategies for the company.Identify opportunities for existing and new tactical and automated CRM programmes followed by implementation and testing.Implement data analysis and email marketing best practise to drive engagement rates and revenue contribution.Support with co-ordinating all aspects of database management.Create fresh, engaging and effective email creative for each new campaign.Deliver insightful creative briefs to external agencies.Co-ordinate support for tactical local emails, making recommendations to optimise the campaign and manage expectations on delivery timelines.Manage the annual email calendar; liaising with key stakeholders around the business to understand their email requirements and priorities.Implement email marketing best practise to drive response rates; open rates, CTO rates and revenue contribution.Deliver monthly campaign and database reporting and analysis, identifying trends, campaign learnings and ongoing recommendations to improve email performance.Use of Microsoft CRM and Google Analytics.With a ..... full job details .....