CRM Executive

Excellent Benefits Hybrid Working - 3 Days in the Office We are recruiting for an exciting CRM and Partnerships Executive opportunity with a successful and growing consumer-focused business. Working closely with the Senior Digital Marketing Manager, you will support the delivery of customer email campaigns, automated journeys and CRM activity, while also taking responsibility for affiliate and external partnership relationships. This is a varied role combining CRM, email marketing, affiliate marketing, partnerships and campaign analysis, making it an excellent opportunity for someone looking to develop their career within a fast-paced digital marketing environment. Key Responsibilities Manage email marketing campaigns from initial planning through to delivery, testing and performance analysis. Support the development of CRM strategies designed to increase customer engagement, retention and repeat purchasing. Create and manage automated customer journeys including welcome, re-engagement, abandoned browse and abandoned basket campaigns. Develop customer segmentation strategies using behavioural, transactional and engagement data. Build targeted customer audiences to deliver relevant and personalised communications. Carry out regular A/B testing to improve email and campaign performance. Work closely with internal teams including Buying, Merchandising, Design, Customer Service and eCommerce. Analyse campaign performance and provide clear reporting and recommendations. Monitor ..... full job details .....