CRM Executive

CRM Marketing Executive Location: Guildford Salary: £30,000 - £38,000 Permanent Full-time - fully office-based We are looking for an experienced CRM Marketing Executive to join a growing eCommerce team in Guildford. This is a hands-on role with a strong focus on CRM, email marketing, customer journeys and commercial analysis. You''ll be responsible for managing customer communications across multiple eCommerce websites and brands, with the aim of increasing customer engagement, retention and revenue. It''s an ideal opportunity for someone who enjoys combining creative campaign execution with data, analysis and optimisation, and who wants to have a genuine commercial impact. The Role You will take ownership of the day-to-day email marketing activity, from planning and building campaigns through to testing, scheduling and analysing results. Your responsibilities will include: Managing the email marketing calendar across multiple eCommerce websites and brands Planning, building, testing and scheduling email campaigns Managing and optimising automated customer journeys, including welcome, post-purchase, re-engagement and promotional campaigns Developing customer segmentation to improve relevance and campaign performance Monitoring engagement, deliverability and customer behaviour Working closely with eCommerce and marketing teams to support promotions, product launches and seasonal activity Monitoring key CRM metrics including revenue, conversion, click-through and open rates ..... full job details .....