Negotiable
Overview
Join to apply for the CRM Content Manager @THEOUTNET role at YOOX NET-A-PORTER. THE OUTNET is part of the YOOX NET-A-PORTER GROUP, offering luxury fashion with a focus on customer-centric online experiences.Location
London WestfieldHours
37.5 hours weekly (4 days in office)Contract
12 month fixed term contractSummary
Our CRM and Loyalty division are seeking a talented CRM Content Manager to join the team. You will lead day-to-day CRM content strategy and execution across channels to drive customer engagement and profitability.Responsibilities
Accountable for day-to-day CRM campaign planning across all CRM owned channels to deliver customer and channel targets.Collaborate with the Senior CRM Manager to develop content initiatives and strategies focused on retaining and reactivating customers through a personalised, customer-centric approach.Manage end-to-end content delivery of email and push campaigns, including trade, automation, and transactional campaigns.Lead the campaign process: requirements gathering, planning, briefing, coordination with editorial and creative teams, and effective communication of feedback and updates to wider teams.Optimise planning and production processes with the production team lead; identify and address areas for improvement.Manage relationships with outsourced production partners to ensure timely, budget-compliant campaigns.Collaborate with Martech to ensure the tech stack meets CRM needs and supports the roadmap.Lead relationships with creative teams to ensure channel-relevant, best-practice CRM creative utilization.Develop and implement a test-and-learn content optimisation roadmap, including personalisation strategies and data-informed testing.Monitor and analyse CRM campaign performance and customer segment performance using tools like Tableau and Google Analytics; provide actionable insights.Contribute to CRM projects delivering innovative, personalised multi-channel programs that enhance customer experiences and profitability.Align priorities with regional teams and support change initiatives within the CRM and broader Marketing teams.Cultivate strong relationships across the YNAP Group.Qualifications and Experience
Min 4 years of experience in a similar role in luxury/fashion.Advanced knowledge of Email and Push channels, with expertise in segmentation and personalisation to drive performance.Familiarity with Trello or equivalent work management tools.Experience using Google Analytics or Tableau.Detail-oriented, deadline-driven, with ability to multi-task and communicate clearly with senior leadership.Collaborative, creative, and able to build relationships across the business.Strong understanding of other interactive marketing channels and their principles.Pro-active with initiative and strong organisational skills; able to work independently in a structured manner.Ability to stay calm and clear when priorities conflict; adaptable to a fast-paced environment.Benefits
Performance bonus schemes related to roleContributory pensionStaff discounts, exclusive staff sales, and discounts on entertainmentPrivate healthcare for you and your familyFlexible workingSupportive, collaborative team cultureEqual Opportunity
LuxExperience is an equal opportunities employer; we encourage applicants from diverse backgrounds. We welcome and will consider all applications regardless of race, nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity or expression, age, disability, or any other legally protected characteristics. If you require reasonable adjustments to complete your application, please advise us ..... full job details .....
Negotiable