CRM & Communications Manager

Join us as a CRM and Communications ManagerIf you’re a passionate marketeer with a flair for crafting compelling communications, we’ve got just the role for you at Tyl by NatWestJoining our exciting FinTech environment, you''ll make sure our customer emails are on brand and really hit the mark in terms of the message we''re trying to put acrossOurteam operates within a hybrid working model, which means you’ll work from home some of the time, but you’ll also spend time working from an office twice weekly to collaborate with your colleaguesWe thrive through diversity and value the variety of backgrounds, perspectives and opinions in the room – and if you value this too, there’s a place for you with usWhat you\''ll do

As our CRM and Communications Manager, you’ll be supporting email marketing initiatives to create attractive content that drives brand awareness, customer retention, and our strategic goals.Your key responsibilities will include:Collaborating with marketing leaders, Take Payments stakeholders and creative professionals to research and create attractive digital marketing content as well as service led communicationsHelping to plan and deliver efficient and engaging email communications via multiple channelsLeveraging email communities, digital media partners and advanced marketing techniques to produce high quality content, drive traffic, and generate customer leadsAnalysing content performance metrics and improving email content effectiveness and experiences across our digital marketing channels and campaignsReviewing and making sure that email campaigns comply with applicable laws, regulations and policiesThe skills you\''ll need

We’re looking for a dynamic marketer with a proven track record in CRM and campaign management. You’ll bring fresh ideas, a strategic mindset, and a passion for delivering customer-centric marketing.You’ll also demonstrate:The ability to work closely with different business stakeholders to deliver multiple communications requirements at the same timeExcellent attention to detailHands-on experience with Adobe Campaign, Microsoft Dynamics 365, Stensul, AEM, Salesforce, and Microsoft Customer Voice is desirableProficiency in building and troubleshooting HTML and CSS email templatesExperience using Pencil AI for creative development ..... full job details .....