CRM and Retention Manager

Quest Search and Selection is currently recruiting for a CRM and Retention Manager, this is a newly created role with responsibility for developing and leading the CRM and retention function. Customer communications are currently managed on an informal basis, creating an opportunity for the successful candidate to take full ownership, implement best practices, and build a strategic, insight-led CRM and customer retention programme from the ground up.We are partnering with a fast-growing premium fashion women''s wear brand based in London. They are recognised for its high-quality, thoughtfully designed products and strong customer focus.The roles and responsibilities of this CRM and Retention Manager role:Take ownership of the existing email marketing programme and evolve it into a sophisticated lifecycle channel using segmentation, automation, and personalisation Assess and potentially implement SMS as an additional customer retention channel Design and deliver loyalty and referral initiatives to drive customer lifetime value and repeat purchase behaviour Own customer insights, reporting, and analysis, using data to continuously optimise performance Partner closely with eCommerce and Creative teams to ensure consistent execution across all customer touchpointsThe qualifications of this CRM and Retention Manager role:Ideally having 4-6 years'' experience in CRM / retention from fashion, beauty, or wider consumer goods Experience with Shopify and KlaviyoProven track record of ..... full job details .....