CRM and Email Marketing Manager

CRM and Email Marketing Manager £35,000-£40,000 DOEHybrid 3 days onsite Based in the Liverpool areaHands-on leadership role with full CRM ownershipOpportunity to build and shape a growing lifecycle function ABOUT THE CLIENT Due to continued growth, we''re working with a well-established digital agency looking to appoint a commercially focused CRM and Email Marketing Manager. This is a key hire within the business, offering real ownership, visibility, and the opportunity to position CRM as a true revenue-driving channel across multiple client accounts. THE BENEFITS 22 days holiday + bank holidaysPersonalised development plan and clear career progressionWeekly company-wide training scheduleMental wellbeing supportPartner discountsRegular company events and team lunchesMonthly full business lunchesWellness sessions THE CRM and EMAIL MARKETING MANAGER ROLE This is a hands-on, performance-led role where you''ll take full ownership of the CRM and lifecycle function across multiple client accounts. You''ll drive retention, automation revenue and customer lifetime value, ensuring CRM is positioned as a measurable revenue channel. Own CRM strategy and lifecycle frameworks across accountsBuild and optimise automated flows across leading ESPs (Klaviyo, Mailchimp, Dotdigital, Shopify Email)Develop advanced segmentation and structured A/B testing plansConduct customer journey audits to uncover growth opportunitiesOwn lifecycle KPIs including automation revenue, CTR, CVR, list growth ..... full job details .....