CRM and Data Insights Executive

As a CRM and Data Insight Lead, you will play a proactive and analytical role, leading the management, integrity, and optimisation of our CRM platform (HubSpot). This is an excellent opportunity for someone with CRM data experience to own and drive forward the growth of our audience database and work with various teams to use all the CRM data insight to help make evidence-based decisions and bring an elevated level of strategic focus. In this role, you will be instrumental in maintaining the health, accuracy, and usability of our audience database. Working closely with our Marketing team, they will ensure that high-quality, reliable data supports all activity and enables informed, effective decision-making across the organisation. What you''ll do: Preparing, cleaning and maintaining audience data in our CRM (HubSpot), ensuring it is accurate and up to date. Managing data imports and exports, ensuring consistency and correctness at every step. Support our long-term database strategy by identifying gaps and areas for improvement, and developing plans to grow and optimise the database in line with business needs. Building and updating segmented audience lists for internal use, campaigns, and reporting. Create clear, easy-to-use CRM views and dashboards to support team workflows. Monitoring data quality (for example duplicates, missing fields, inconsistent formats) and carrying out regular data hygiene tasks. Supporting campaign activity with timely data pulls, ..... full job details .....