CRM Analyst

CRM AnalystLondon 35k + Bonus + BenefitsThis is an exciting opportunity for a CRM Analyst to join a data-driven organisation undergoing significant digital transformation. You''ll play a key role in shaping customer marketing activity, using data and insights to improve campaign performance, customer engagement, and commercial outcomes.The CompanyThey are a well-established consumer-focused organisation with a strong emphasis on innovation, data-led decision making, and customer experience. Investing heavily in digital capabilities, they are building advanced marketing and analytics functions to support continued growth. The business offers a collaborative environment where data professionals can make a visible impact and develop their careers.The RoleAs a CRM Analyst, you will support the delivery and optimisation of targeted CRM campaigns by creating audience selections, analysing campaign performance, and improving data processes.Responsibilities include: Defining and building customer audiences for CRM and digital marketing campaigns Using SQL and analytical tools to evaluate campaign effectiveness and provide actionable recommendations Creating and maintaining data fields and aggregations to support campaign targeting Supporting the optimisation of CRM data and audience segmentation strategies Automating reporting processes and enhancing dashboard functionality Ensuring data quality, governance, and compliance within customer targeting activities Collaborating with ..... full job details .....