CRM Activation and Audience Manager

Activation andamp; Audience ManagerLocation: HybridSalary: CompetitiveWhy Apply?Are you an experienced CRM professional with a passion for customer activation, audience strategy and data-driven marketing? This is an opportunity to join a growing consultancy that partners with leading brands to deliver sophisticated CRM and marketing technology solutions.Working alongside experts in digital, data and marketing, you''ll play a key role in designing personalised customer journeys, activating audience strategies and helping clients maximise the value of their CRM platforms.ResponsibilitiesDesign, build and optimise multi-channel CRM campaigns across email, SMS, push notifications and in-app messaging.Build audience segmentation strategies using first-party customer data and behavioural insights.Deliver personalised customer journeys using Salesforce Marketing Cloud and Braze.Develop dynamic content using AMPscript, Liquid and audience attributes.Manage campaign QA, audience validation, testing and optimisation to ensure successful delivery.Create audiences for paid media activation using Salesforce Marketing Cloud Advertising Studio.Analyse campaign performance, identify optimisation opportunities and present recommendations to stakeholders.Work closely with data, technology, product and marketing teams to deliver integrated CRM programmes.Support GDPR-compliant audience management, consent processes and customer data governance.Requirements4+ years'' experience delivering CRM ..... full job details .....