Creative Strategist (Performance Marketing)

SPECIALIST RETAILER – D2C BRAND SCALING INTERNATIONALLYThis wellbeing retailer has been on an exciting journey since their launch a few years ago. Their highly scientific and research-backed approach helps them create products that actually work, and the proof is in the exceptionally loyal following they have amassed since their inception. With continued international expansion ahead, they are looking for a creative professional with a strong track record in delivering Performance Marketing campaigns, who can help elevate their ad creative to acquire and retain more customers.What they need:Someone who can strategise and oversee the creation of engaging and persuasive content that drives traffic, improves user experience, and boosts sales for ecommerce.An experienced creative thinker capable of overseeing campaign ideation, working alongside the wider team to deliver world-class paid advertising collateral.A balance of creativity and commercial acumen, with the ability to focus on ROI while making creative decisions.Someone to unify the creative process and output, serving as the link between the growth/performance marketing team and brand guardianship.A creative thought-leader who can analyse campaign performance and make necessary adjustments for subsequent campaigns and initiatives.A creative who can write compelling copy (hooks, scripts) and develop storyboards for new ideas and video concepts.An individual comfortable brainstorming creative concepts, directing shoots, capturing content, and reviewing paid ad performance—a true creative/performance hybrid.What you''re great at:Leveraging previous experience (D2C or consumer-facing) to deliver exceptional marketing creative and drive customer acquisition.Adopting a "digital first" approach to test new ideas and pivot based on campaign data and outcomes.Balancing creativity and innovation with commercial objectives.Collaborating with internal and external stakeholders, acting as the bridge between creative and performance teams or third-party contributors.Dissecting copy and critiquing videography, as well as analysing campaign performance data.Understanding ad platforms (notably Meta and TikTok) to adapt content and storytelling across different mediums to engage customers.What you''ll get:Hybrid working (3 days office-based in Central London)Flexible hours25 days holidayProduct allowance"Work from anywhere" 3 weeks per ..... full job details .....