Creative Strategist, DTC eCommerce, London (hybrid), £80-100K

Creative Strategist, eCommerce, London (hybrid), c. £80-100KThe Role Creative is the growth lever here.You''ll own paid creative performance end-to-end - from insight - idea - brief - production - live. This isn''t "brand-only" and it''s not just execution. It''s commercial creative strategy.You''ll decide what gets made, why it should work, and whether it actually does.What You''ll OwnCreative performance across paid channels (Meta-first) Turning data into structured testing sprints (angles, formats, audiences) Defining what gets produced - and what doesn''t Writing sharp, usable briefs (no ambiguity, no back-and-forth) Managing production across in-house + freelancers Owning creator sourcing and output (UGC that actually converts) Building a testing engine that improves output over time, not just volume What They''re Looking For5+ years in performance creative/creative strategy (DTC or eComm) Proven impact - you''ve improved performance through creative decisions Strong Meta understanding + creative analytics (eg Motion) Knows what actually stops the scroll (hooks, pacing, formats) Can write - copy, scripts, briefs that get results Comfortable owning production and managing multiple moving parts Uses AI to move faster, not think less Important This brand is built on taste. If you only think in CTR and ignore aesthetic - it won''t work. If you only think brand and ignore performance - it won''t work.You need both.The Environment High growth. High standards. No hand-holding. ..... full job details .....