Creative strategist

We are looking for a Creative Strategist to join our marketing team — a dynamic and motivated individual who lives and breathes social media, understands what makes content perform, and knows how to translate insights into impactful strategies. This is a hybrid role that blends creativity, data analysis, and hands-on execution to help us stand out, scale, and go viral. You will report directly to the Head of Marketing and play a key role in shaping our digital presence.

Key Responsibilities

Content Strategy & Creation

• Develop and execute innovative social media strategies across Instagram, TikTok, YouTube, LinkedIn, and Facebook to name a few.

• Stay ahead of trends, ensuring our brand leverages emerging formats, sounds, and viral opportunities.

• Confidently step in front of the camera and direct on-screen talent to produce engaging content.

• Know your way around filming and editing content, working closely with the creative team to bring ideas to life.

• Guide and grade creative concepts for paid social campaigns to maximise ROI and performance.

• Apply strong copywriting skills to ensure messaging is clear, engaging, and on-brand.

Data & Insights

• Monitor and analyse content performance, identifying growth opportunities through metrics and trends.

• Merge social, audience, and campaign data to produce actionable insights for the wider business.

• Translate analytics into easy-to-digest reports, ensuring the team has a clear snapshot of market and audience behaviours.

Collaboration & Growth

• Work closely with the designer, copywriter, and marketing executive, ensuring campaigns are delivered cohesively.

• Collaborate across marketing functions to align creative direction with overall business objectives.

• Test, optimise, and refine creative approaches for both organic and paid channels.

• Act as a creative thought-leader within the business, pushing boundaries and driving innovation.

Requirements

• 4+ years’ experience in social media strategy, content creation, or digital marketing.

• Proven track record in creating content for Instagram, TikTok, Facebook, YouTube, and LinkedIn.

• Strong skills in filming, directing, and editing short-form and long-form content.

• Familiarity with tools such as Meta Ads Manager, TikTok Business Suite, Google Analytics, and scheduling platforms (e.g. Later, HubSpot, or similar).

• Experience developing and optimising paid social ad campaigns.

• Strong grasp of copywriting and storytelling.

• Ability to interpret analytics and translate data into actionable recommendations.

• Comfortable working on camera and directing others with confidence.

• Self-starter with excellent communication and collaboration skills.

• Experience working in a fast-paced environment with multiple stakeholders.

About You

• Highly creative, motivated, and eager to experiment with new ideas.

• Confident both behind the scenes and in front of the camera.

• Curious and trend-savvy — always spotting opportunities for growth and engagement.

• Analytical and commercially minded, with the ability to balance creativity with data-driven decision-making.

• Collaborative and adaptable, thriving when working with cross-functional teams.

• Passionate about creating content that not only engages but also delivers measurable business results.

What We Offer

• A collaborative, forward-thinking work environment.

• Opportunity to shape the creative direction of a growing brand.

• Direct mentorship and collaboration with the Head of Marketing.

• Hybrid working model (3 days office, 2 days remote).

• Competitive salary and growth opportunities.