(Creative) Marketing Effectiveness Manager

Your new companyA global consumer brand is seeking a (Creative) Marketing Effectiveness Manager to join its high-performing global marketing team. This role sits within a specialist marketing performance function and plays a key part in shaping how marketing effectiveness is measured, understood, and applied to future campaigns.Your new roleIn this role, you will be responsible for evaluating marketing and creative effectiveness by combining creative testing outputs from platforms such as System1 and Kantar with econometric modelling. You will translate complex datasets into clear, actionable insights that inform campaign development and creative decision-making.Key responsibilities:Analyse creative testing results alongside econometric modelling outputs, to assess creative strength, weaknesses, and commercial impactDeliver clear, compelling insight and recommendations to creative, marketing, and strategy stakeholdersInfluence campaign and creative decision-making through data-led storytellingBuild strong, collaborative relationships across creative, insights, and marketing performance teamsDevelop and implement consistent creative and campaign effectiveness measurement frameworksPartner with adjacent insight and analytics teams to evolve long-term approaches to creative testingWhat you''ll need to succeedA strong analytical mindset with intermediate to advanced Excel skillsExperience working with creative testing platforms such as System1 and/or Kantar, and econometric ..... full job details .....