Creative Copywriter

About the Role: We are looking for an experienced Creative Copywriter with a talent for developing compelling campaign concepts and communications that inspire action, deepen engagement, and grow fundraising income across audiences and channels. Working as part of a friendly creative team alongside two designers, another copywriter, and a creative manager, you will develop strategically effective copy for fundraising campaigns, brand storytelling, digital marketing and supporter communications. You will play a key role in translating complex global issues into galvanising, accessible, human-centred narratives that motivate our audiences into action. This role is ideal for someone with a deep desire to drive positive change and who combines excellent writing skills with strong conceptual thinking. You should be adept at tailoring narratives to resonate with diverse audiences, adapting your approach to meet differing needs and contexts. Accountabilities: Strategic storytelling and narrative Create engaging stories and case studies from raw transcripts and content gathered from across the organisation. Transform impact data and programme information - including methodology, context, needs, results and learning - into emotionally resonant narratives aligned with Practical Action''s strategic objectives. Ensure Practical Action''s tone of voice consistently reflects our organisational values and ethos, while embedding ethical storytelling standards across our communications. ..... full job details .....