Conversion Rate Optimisation (CRO) Specialist

Conversion Rate Optimisation (CRO) Specialist - In-Product JourneysContract: - 6 months possible extensionLondon: Hybrid 2 days in officeRate: £450 to 550/a day UmbrellaWe are looking for a Conversion Rate Optimisation (CRO) Specialist with deep expertise in in-product optimisation and customer journey mapping. This role is central to driving measurable improvements in user acquisition, activation, engagement, and retention through data-driven experimentation, funnel analysis, and personalized journey building. The ideal candidate combines analytical rigour with customer empathy, knows how to translate insights into seamless product experiences, and has the technical acumen to work hand-in-hand with product managers, designers, and engineers.Key ResponsibilitiesConversion Optimisation andamp; ExperimentationDesign and execute A/B and multivariate tests to improve in-product conversion and engagement metrics.Own the experimentation roadmap across onboarding, upsell flows, feature adoption, and cross-sell opportunities.Define key success metrics (activation rate, trial-to-paid, retention, churn reduction) and build dashboards with our analytics team to track progress.Journey Building andamp; MappingMap and optimise customer journeys across the product life cycle, identifying friction points and opportunities for growth.Collaborate with various marketing functions to align in-product and out-of-product experiences (email, push, etc.).Develop and maintain a journey playbook to ..... full job details .....