Conversion Rate Optimisation (CRO) Specialist

Conversion Rate Optimisation (CRO) Specialist - London- 12 Months - £350-£380 UmbrellaA global technology company are looking for an experienced CRO Specialist to join their team on an initial 12 month assignment. This position is crucial to driving measurable improvements in user acquisition, activation, engagement, and retention through data-driven experimentation, funnel analysis, and personalised journey building.Responsibilities:Design and execute A/B and multivariate tests to improve in-product conversion and engagement metrics.Own the experimentation roadmap across onboarding, upsell flows, feature adoption, and cross-sell opportunities.Define key success metrics (activation rate, trial-to-paid, retention, churn reduction) and build dashboards with our analytics team to track progressMap and optimise customer journeys across the product life cycle, identifying friction points and opportunities for growth.Collaborate with various marketing functions to align in-product and out-of-product experiences (email, push, etc.).Develop and maintain a journey playbook to ensure consistency across user segments.Use quantitative (analytics, funnel tracking, cohort analysis) and qualitative (user testing, surveys, feedback) data to identify barriers to conversion.Partner with data teams to segment users and personalise journeys.Provide actionable insights to product, marketing, and engineering teamsSkills/Experience:Proven track record in CRO roles, ideally focused on in-product ..... full job details .....