Contract, Brand Strategist

Freelance Brand Strategist We''re looking for an experienced Freelance Brand Strategist to support a busy agency team across brand, campaign and communications projects. This role would suit someone who can quickly get under the skin of a client''s business, audience and category, turning research and insight into clear, compelling strategic thinking. Key Responsibilities Lead the strategic development of brand and campaign projects from brief through to creative development Analyse client challenges, category trends, audience behaviour and cultural insight Develop clear brand positioning, propositions, messaging frameworks and strategic territories Turn research and data into concise, actionable insights Write inspiring creative briefs that give creative teams a strong strategic springboard Work closely with creative, design, social, research and account teams Support brand architecture, audience segmentation and customer proposition work where required Develop communications and campaign strategies across multiple channels Facilitate workshops and working sessions with clients and internal teams Present strategic recommendations clearly and confidently to senior stakeholders Review creative work against the strategy and provide constructive strategic direction Support pitches, new business and proactive agency projects Stay close to cultural, consumer and category trends relevant to client brands Experience Required Strong experience within ..... full job details .....