Negotiable
Overview
Join to apply for the
Content Strategist
role at
Expana . Expana is a leading independent provider of global commodity price forecasts and market intelligence for the food, consumer packaged goods (CPG), and capital goods industries. We offer data and insights through cloud-based SaaS products, as well as APIs and Data Feeds. We’re hiring a
Content Strategist
to bring our brand and platform to life through insightful, high-impact content.In this role, you’ll work closely with subject matter experts across our business to craft thought leadership and marketing materials that resonate with a global audience in the commodities and data intelligence space. From articles and reports to webinars and video scripts, your words will help position Expana as a trusted voice in the market.What You’ll Be Doing
Shape the StrategyOwn and evolve a content calendar aligned to marketing priorities and commercial goalsIdentify timely opportunities by tracking industry trends and market developmentsLead ideation and planning for standout content that showcases our expertiseCreate and DeliverWrite and produce clear, engaging content across multiple formats: articles, reports, webinars, videos and moreSupport content production from scriptwriting to delivery — collaborating with internal teams and external partners where neededStay current with emerging content formats, tech, and best practicesCollaborate Across the BusinessPartner with experts across Editorial, Forecasting, Product Marketing and Sales to ensure content is accurate, relevant and insightfulWork closely with channel owners to ensure content is distributed effectively across all platformsMeasure and OptimiseTrack performance metrics and gather audience insights to refine and improve future contentEvolve strategy based on results and feedbackChampion the BrandEnsure all content aligns with Expana’s brand tone, voice and visual identityMaintain consistency across all touchpoints and campaignsWhat You’ll Bring
3–5 years of experience in content strategy, content marketing or editorial in a B2B settingProven ability to produce high-quality, impactful content in both written and multimedia formatsStrong understanding of how content supports demand generation and brand positioningBackground in Marketing, Journalism, Communications or similarExperience working within a DaaS business preferably but we will consider strong exposure within a SaaS companyBonus Skills and Experience
Experience in data analytics or technology sectorsUnderstanding of the commodities or financial marketsFamiliarity with webinar and video content productionAbility to work independently and manage multiple projects in a fast-paced environmentStrong research, storytelling, and stakeholder management skillsCreative flair and sharp attention to detailOur Core Values
At Expana, we take great pride in our core values, which guide our actions and shape our culture. Brilliance, Connected, Make a Difference. We value trust, transparency, creativity, ownership, collaboration, and developing our people. Your unique communication style and optimistic vision will inspire harmony with colleagues, customers, and business partners.We offer agile working with remote options and occasional travel to our offices. We use E-Verify with third-party suppliers in our hiring practices to ensure compliance with employment laws.Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
Marketing, Public Relations, and Writing/EditingIndustries: Technology, Information and InternetReferrals increase your chances of interviewing at Expana. Get notified about new Content Strategist jobs in London, England, United ..... full job details .....
Negotiable