Communications Digital Engagement Lead

To lead the implement the Marketing Strategy through the development and delivery of on and offline communications campaigns and initiatives.

Client Details

A non-profit organisation based in Hampshire.

Description

The Communications & Digital Engagement Lead is responsible for:

• Developing and leading a strategic approach to communications and digital engagement activity, in collaboration with colleagues across the business.
• Drive a programme of corporate communications in line with strategic and corporate planning. To act as a Brand Guardian for reputational management for all corporate and destination brands identifying mechanisms for influencing stakeholders.
• Support Marketing through the development of consumer facing content and communications plans as part of multichannel campaigns to support revenue driving opportunities across admissions, promotions, commercial and fundraising activities.
• To drive the delivery of a digital engagement strategy that both supports marketing and communication campaign objects but also develops digital platforms as destinations for rich content experiences.

Profile

A successful Communications Digital Engagement Lead will have the following experience:

• Managing and improving the brand communications function in a complex organisation including high level management of reputational risk in collaboration with senior stakeholders.

• Experience of supporting multi-channel campaigns for diverse audiences with consumer communications activity.

• Experience of leading and managing a team and ability to motivate a team when dealing with changing demands and with tight deadlines.

• Track record of improving KPI''s including brand reputation measurement, audience engagement and reach, and influence and conversion.

• Experience of managing and influencing others at all levels, particularly around complex issues.

• Working in complex stakeholder environments.

• Budget management.

Job Offer

• Competitive salary up to -53,430
• Excellent benefits
• Hybrid working