Communications And Marketing Officer

Communications And Marketing Officer

Location: 70 Redcliff Street, BS1 6AL
Start Date: ASAP
Contract Duration: 6+ Months
Working Hours: Mon – Fri, 09:00 – 17:00, 37 Hours per week
Pay Rate: £ 19.81 per day 
Job Ref: (phone number removed)
 
Responsibilities

• Deliver and manage proactive and coordinated communications and marketing activity to support individual projects and initiatives within the BGDP programme.
• Develop and deliver marketing campaigns that support the overarching communications strategy for the BGDP programme, as well as individual projects.
• Create engaging visual and video/audio content, as well as Plain English copy for different channels.
• Use a range of channels including in-person and digital to engage with the public, stakeholders, and staff.
• Evaluate communications and marketing activities to ensure effectiveness and value for money, identifying opportunities to optimise performance and feeding insights back to teams.
• Manage creative and professional services to ensure effective delivery of all marketing activities, such as design, print, and videos.

Person Specification
Essential

• Educated to degree level or equivalent.
• Recognised professional qualification in communications and marketing or equivalent level of knowledge gained through demonstrable experience in a directly related area of work.
• In-depth knowledge and experience executing marketing campaigns, including the full channel mix, campaign planning, and delivery.
• Communications, consultation, marketing, or media experience.
• Proven experience of creating successful digital content and managing social media channels.
• A track record of managing effective multi-channel marketing and communication campaigns.
• Experience of working with project teams to define objectives, develop messaging, recommend channels, and deliver a suite of campaign collateral and communications activities.
• Evaluating campaign performance against objectives, and making recommendations to improve future performance.

Skills and Competencies

• Excellent writing skills and ability to adapt copy for a range of audiences.
• Able to translate complex/technical information into Plain English.
• Good interpersonal skills; able to work confidently with internal and external stakeholders.
• Ability to work creatively to produce engaging content for online and traditional channels.
• Excellent planning, project management, budgeting, and organisational skills.
• The ability to work on own initiative, taking ownership for own workload and progress projects, escalating to line manager when appropriate.
• Experience of planning and delivering integrated communications campaigns across a range of channels including print, digital, events, and PR.
• Experience of briefing external agencies and handling an internal sign-off process.

Desirable

• Experience working in a complex, political, multi-stakeholder environment.
• Knowledge and interest in issues relating to transport, especially the bus network and issues facing this sector.

 
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