Communication and Campaign Manager

A newly created role within an FMCG business in Liverpool. You''ll be executing broad communications campaigns across multiple channels (including Shopper).Client DetailsAn immediately recognisable FMCG brand.DescriptionKey responsibilities of the Communication and Campaign Manager:Work with the Brand Team to execute go-to-market brand activation campaigns for agreed target audiences and product portfoliosLead the execution and implementation of the marketing plan across ATL and BTL channels, ensuring campaigns are delivered on time and within budgetOwn the planning, development, and execution of all retailer activationWork closely with the Brand Team to translate brand plans into tailored shopper strategies across both in-store and online environmentsGrow the brand''s presence across social and digital channels by leading the development of an insight-led, always-on communication strategyProfileThe ideal Communication and Campaign Manager:Demonstrable experience planning and executing integrated marketing campaigns within the FMCG or Retail sectorPrevious track record of creating and delivering social media content and campaigns, with strong performance outcomesSolid understanding of Shopper marketing and the consumer to shopper journeyCommercially minded with strong attention to detailAble to work from Liverpool (Hybrid with one day a week from home)Job OfferThe Communication and Campaign Manager Offer:Up to 50,000 + 10% bonusStrong benefits packageHybrid workingA chance ..... full job details .....