Commercial Marketing Manager

We are looking for an experienced, commercially focused Marketing Manager to take ownership of the marketing strategy across a diverse, multi-faceted business encompassing events, hospitality, retail and customer experiences. This is a hands-on role where you will develop and execute marketing strategies that directly drive revenue, increase sales conversions and deliver sustainable business growth. You will be responsible for increasing event attendance, growing the customer base and maximising engagement, while continually identifying new ways to improve efficiency, consistency and overall commercial performance. The key objective is: measure the impact of marketing activity, identify opportunities to improve, and ensure every campaign and investment ultimately delivers more customers, greater engagement and increased revenue. This role is Monday to Friday on site in Pontefract. Key Responsibilities Develop and deliver the overall marketing and customer growth strategy across the business. Lead the marketing of all events, tracking campaigns, ticket sales and conversion rates to continually increase attendance. Analyse marketing performance and ROI, identifying what works, what doesn''t and where investment should be increased or reduced. Manage the marketing budget and ensure spend delivers measurable commercial results. Develop new ideas and strategies to grow the customer base, increase repeat visits and generate additional revenue. Understand and segment the target ..... full job details .....