Commercial Manager

Commercial ManagerLocation: South Wales Salary depending on experienceThe OpportunityYolk Recruitment is proud to be supporting one of our clients in the drinks manufacturing sector with the appointment of a Commercial Manager.This is a senior, commercially led leadership role with full accountability for sales growth and revenue performance across multiple channels. The successful candidate will own the commercial strategy end-to-end, while providing oversight and direction across operations, people, compliance, and retail to ensure the wider business supports commercial success.Sales is the core focus of this role; all other functions exist to enable and accelerate growth.Key Responsibilities Sales and Commercial Leadership (Primary Focus)Own and deliver the overall commercial and sales strategy for the business.Drive sustainable sales growth across:Local and regional wholesale channels, managing a field sales structure.Off-trade partners including national providers and independent retailers.Independent convenience and regional grocery opportunities.National and local pub companies and hospitality groups.Identify, scope, and execute new route-to-market opportunities.Lead and develop relationships with key customers, distributors, and strategic partners.Take ownership of export opportunities where commercially viable.Maintain full control of product innovation and NPD pipeline, aligned to customer and market demand.Monitor sales performance against targets, forecasts, and ..... full job details .....