Commercial Brand Development Manager - AFH (12 Month Secondment)

Are you looking for a new challenge and have an entrepreneurial mindset? Do you have a personality with the power to influence and connect? Will you make an impact with your desire to win? Then we have a great opportunity for you! Commercial Brand Development Manager - AFH Location - Uxbridge Contract - 12 Months SecondmentWhat you become part of: An exciting opportunity has arisen to work in the newest area of our business, Alcohol Ready to Drink (ARTD). This new business unit is all part of keeping consumers at the centre of everything we do as we continue to develop our portfolio as a total beverage company.The Customer Activation role is key to driving our brand portfolio in the away from home environment through best in class activation and execution.Understanding the brand objectives and shopper insights enables this role to identify the right solution to grow penetration, frequency, or spend per trip as required. Keeping the budget under control and assigning spend to the right brands, packs and moments is key to ensuring we deliver the plan and maximise return of investment. This Customer Activation role is ultimately accountable for defining and delivering the ''end to end'' shopper activation within our customers. Also working collaboratively with wider teams. What to expect from the role: Develop a deep understanding of shopper barriers and purchase triggers, along with activation priorities, across all customers outside of Grocery, Discounters and E commerce. ..... full job details .....