CMI Lead

We are currently seeking an interim CMI Lead, to work with our global FMCG client Unilever, renowned for brands such as Dove, Sure, Persil, and Simple, and become an integral part of their fast-paced FMCG environment.

The position is based in Kingston upon Thames, Surrey. This is a full-time temporary role to run for 7 months, requiring 36.25 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to £61,000 per annum, pro rata, depending upon experience.

The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.

The main purpose of this role to drive consumer-focused insights for strategic planning and flawless end-to end execution in social media and sales channels marketing and commerce across touchpoints, together with the Beauty andamp; Wellbeing CMI team. With specific OKRs of the role would be discussed and decided based on biz agenda and personal goal, this role would require both brand design and demand creation responsibility and skills:

• Insights-led content design and measurement for brand world building in media and commerce
• Market development in deployment of innovations and existing core businesses into growth hacking multi-year growth,
• Support global brand design teams in executing and transforming local research with relevance
• Brand design and deployment for Simple brand in UK+I

Key Responsibilities

• Independently leading the design, innovation and deployment insights of Simple skincare in UK+I
• Drive brand specific insights in new developments, execution and measurement of unbeatable brand superiority and brand experience cross promotion, place and pricing in Europe
• Drive social brand experience insights and measures improvements in upstream and downstream brand content insights cross media and sales channels
• Drive social communities insights, through expertise in influencer marketing, earned andamp; paid content media, and insights communities management.
• Supporting Power Brand CMI teams in creating integrated brand plans via consumer activations, partnerships, shopper andamp; retail experiences (POS design, retail theatre, in-store activations).
• Managing relationships across other CMI teams, agency partners, CTI, cross functional teams

Key Requirements

• Extensive experience in marketing or market research driving holistic category/brand growth.
• Understand qualitative andamp; quantitative research techniques, with experience of in-market data analysis (e.g. Nielsen, KWP, BGS, etc). Will be leveraging multi data sources to drive holistic andamp; deep insights, and able to bring things together to land clear story that ultimately drives business action.
• Experience in both innovation and communication development.
• Hold a strong passion for the digital world/are digital native, digital marketing best practices and its implications for brands/businesses from digital content to influencer marketing to eComm innovation.
• Good engagement, presentation, and communication skills. Will be independently briefing, managing, and landing innovation and communication projects.
• Ability to work with team remotely
• Ability to challenge established norms
  Apply